The need to know
The need to know

The future of cars, according to AutoTrader expert, Erin Baker, is electrified

The future of cars, according to AutoTrader expert, Erin Baker, is electrified
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In partnership with Ford

Preparing to buy a new car is always fun – this year, with so many types of electrified vehicles to choose from (Ford have 16 electrified vehicles to hit the road in 2021!) it’s more fun than ever.

Best of all, the quality and performance of today’s electric driving options rival pretty much anything you might get in a ‘traditional’ car. So much so that AutoTrader editorial director and all-round car aficionado Erin Baker calls the current and soon-to-drop crop ‘really exciting,’ singling out Ford’s all-electric Mustang Mach-E for special mention.

Short of buying a home, buying a new car is one of the biggest purchases most of us will ever make. However, the price you pay for the car itself isn’t the only consideration when it comes to buying a new car. As Erin says, ‘you have to look at the total cost of ownership.’

And electric vehicles offer major savings on everything from fuel costs (if you opt for the All-Electric Mustang Mach-E, you could see a typical saving of £627 per year^) to government incentives on road tax, and more to encourage drivers to make the switch. So, let’s begin.


Which electrified vehicle is for you?

First of all, for those who aren’t already familiar with the terminology, we’re shining a spotlight on four different types of electrified vehicles: plug-in hybrids (PHEVs), which are able to be charged at home and run on petrol but can be switched to electric at the touch of a button.

The Ford Kuga is one of these and comes with up to a 35-mile* electric range that is more than enough for short commutes and daily runabouts around town, the Kuga also comes as a self-charging full-hybrid (FHEV) which provides a combination of petrol and electric range with no need for plug sockets.

A mild-electric hybrid (MHEV), such as the Ford Puma, on the other hand, runs on petrol, but comes with an electric motor that recovers energy lost during braking, reusing it to boost the petrol engine’s performance. Smart.  

All of these offer lots of choice to different types of drivers. That said, with the recent forward leaps and bounds in electric technology, Erin sees them as ‘the stepping stone’ to all-electric cars (EVs), which run solely on electricity (that’s right – no more petrol pumps) and which she believes ‘is increasingly the way to go’.

She cites the Mustang Mach-E with its electric range of up to 379** miles as a perfect example of this. ‘The Mustang Mach-E proves that electric cars can now be performance orientated; they can have incredibly sexy design; they can be hugely desirable cars for what we used to term petrol heads.’ She laughs: ‘We’ll have to think of a new name for them.’ Ford have developed the Mustang Mach-E and it’s all new design from the ground up, with electrifying results.

(Answers on a postcard please…)

Practicality


We know, we know, the ‘P’ word.

Luckily, these days practical means anything but boring – especially when it comes to Ford’s electrified offerings, which are practical, yes, but also stylish to their very core.

‘We are a nation of SUV lovers,’ notes Erin. ‘They offer high-riding, safety and many [including the Mustang Mach-E] come with the option of 4WD.’ They also offer space – lots and lots of space, which, she says, ‘is right up there on most consumer’s priority list.’

Better still, Ford’s electrified range has something for everyone, whatever their driving ‘circumstance’. The Puma, for example – strictly speaking an SUV crossover – is ideal for anyone who wants the qualities most associated with an SUV in a vehicle that’s still compact enough to zip about town.

Erin points to boot space that is ‘generous to begin with’, made even better thanks to Ford ‘managing to cleverly design in some hidden boot space under the floor’. So generous that, back when we could travel abroad, she used it to store all her children’s ski gear for a ski trip. And so well hidden, she managed to leave it in the car at the airport car park. (Note to self…)


Short or long journey?


There is, as we hope you’ve gathered, an electrified car for every lifestyle. It’s probably fair to say that for most drivers new to electric, the biggest concern is ‘how far’? It’s a valid concern, but what may surprise you is just how far that ‘how far?’ gets you.

‘PHEV owners will be getting somewhere between 20-30 miles pure electric driving,’ Erin says, ‘which for most people, if you use your car to get to local shops and school runs and local commutes is perfectly fine to run on pure electric every day.’

The Kuga PHEV, as we’ve mentioned, offers up to 35-miles* electric driving– so even more value right there. If, on the other hand, long journeys are more typical for you, then look no further than the Mustang Mach-E. With a range of up to 379 miles*** from a single change, it’s ideal for anything from longer commutes to road trips.

Either way, Erin recommends getting a domestic charger installed (‘it’s really easy,’ she says) and consider switching to an energy tariff with off-peak rates, which she’s done. ‘I charge between midnight and 5am,’ she says, ‘when the cost of electricity is super-low.’


Test drive

The pandemic has proved challenging for every business and the car industry is no exception. However, Erin notes that ‘dealers and retailers have moved mountains’ to adapt to its ever-shifting demands.

Thankfully now, it's easy to arrange a test drive and Ford dealers are there for you if you want some help figuring out which vehicle is best for you. Get ready to fall in love with driving all over again!

However, if you already know which vehicle you want 'you can do a transaction online, you can part-exchange online, you can buy online^^, you can click and collect off-site and have your car delivered to your home,’ Erin says, proving Ford are right up there leading the charge.

This doesn’t in any way mean losing the ‘personal touch’. Your local Ford dealers are all still available to help you through every part of your purchase – from initial query right through to delivery of your new car.

There for you all the way‍

Not that your Ford journey ends there. As you might expect, Ford are (rather nicely) there for you long after the delivery of your vehicle.

Alongside offering all the above, Ford Service is a comprehensive programme of Service, Maintenance & Repair support designed to offer you maximum convenience. From booking a service online to Ford Video Check**** (with results sent direct to your smartphone), you can also benefit from Ford Mobile Service***** and Collection & Delivery^^^ at participating Ford Authorised Dealers.      

Further proof, should you need it, that buying with Ford is more than simply purchasing a car – it’s becoming part of the Ford family.


*Kuga PHEV has a battery size of 14.4kWh which gives a maximum all electric range of 35 miles (range may vary depending on the vehicle, weather conditions and driving behaviour). Quoted WLTP Figures with options represent the weighted electric-petrol fuel consumption.
** Charging times shown are for a Mustang Mach-E RWD Extended range for a DC fast charging point. Charge power can decrease with increasing state of charge. Actual charge times and charge speeds can vary based on different factors (Weather, temperature, driving behaviour, vehicle condition, age of the lithium-ion-battery, used charging infrastructure).

*** Based on full charge. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP) applies to RWD model with extended range battery. Actual range varies with conditions such as external elements, driving behaviours, vehicle maintenance, and lithium-ion battery age.
^Typical saving of £1,344 based on 12,500 miles per annum, fuel economy 36.7mpg (7.7L/100km), fuel cost £1.28/litre, domestic electricity cost of £0.19/kWh, an energy consumption of 16.5 kWh/100 km and all charging carried out at home.
^^Please check Ford.co.uk for available models to purchase online.
****Ford Video Check is a 30-point, visual-only inspection. At participating Ford Dealers only. Your participating Ford Dealer may recommend that certain essential work be carried out on the grounds of safety before you drive your vehicle. Decision of the participating Ford Dealer is binding and final in all matters. Contact your local Ford Dealer for more information.
*****Ford Mobile Service available from participating dealers only. Visit https://www.ford.co.uk/owner/service-and-maintenance/ford-mobile-servicefor more information. Ford Mobile Service only available with Ford Essential Serviceǂǂ and select Ford Scheduled Service intervals and other select servicing and maintenance requirements. Your dealer will confirm eligibility of your service and may have to complete a short assessment to ensure your home or business location is suitable for vehicle services to be completed on-site. Ford Mobile Service is not available with MOT or any other contactless service.
^^^Collection & Delivery available at participating Ford Dealers only. Your Dealer may request you to answer a simple screening questionnaire as a precautionary measure to protect staff before providing this service. Your dealer will need to confirm your time and date once you have used the online service booking tool and may need to arrange an alternative booking as lead times are longer for this service. If this is required, your dealer will contact you to agree a suitable replacement time and date.
Ford Essential Service [ǂǂ] Exclusions Apply. All published prices are recommended retail prices and include parts, labour and VAT. All prices apply to Ford passenger cars and commercial vehicles with up to and including 2.5L engines and are applicable to retail customers only. RS models and LPG derivatives are excluded. Available at participating Dealers only.

Start your journey to discover your new Ford car today – click on the links to request a contact and to find out more about the Puma, Kuga and the All-Electric Mustang Mach-E ranges, or visit ford.co.uk

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